01
Advisory.
Structured engagements for post-PMF companies: governance-layer diagnosis, an Engagement Charter with measurable success criteria and clean exit gates. I do the work directly, I don't hand it off.
→ See how I workOPERATING ADVISORY · VIETNAM'S DIGITAL ECONOMY
I don't treat symptoms.
I find the root cause.
I'm Dong Nguyen Xuan. For twenty years I've built companies and deployed capital in Vietnam's digital economy: Moore, Ecomobi, Coolmate, Funtap, VIC Partners. Today I sit with founders to diagnose their companies at the governance layer, where the real problem usually hides beneath the symptoms you keep fighting.
Dong Nguyen Xuan
Founder · Dong.vc
- MOORE
- ECOMOBI
- COOLMATE
- FUNTAP
- VIC PARTNERS
§01
Symptoms
You think the problem is revenue.
Marketing spend.
Hiring.
They're all symptoms.
The real problem sits one layer deeper, at the governance layer: where structure, information flow, incentives and people compound into each other. Get one thing wrong there, and ten others surface as the things you're busy fixing.
I don't bring slides. I bring questions, and I stay until you have the right answer, measured in real numbers.
§02
Builder and investor.
For twenty years, I've sat in both the builder's chair and the investor's chair.
Builder
Built Moore from zero, co-founded Ecomobi, backed Coolmate from day one, ran Corporate Development at Funtap.
Investor
Made investment decisions every week at VIC Partners, alongside a personal angel portfolio.
I'm not an ex-operator telling old stories. My pattern recognition refreshes every week, with real deals and real money.
- 20+Years building and investing
- 100+Deals reviewed at VIC and the angel portfolio
- 50+Deep diagnostics, 2024-2025
- 5-7Advisory boards at once
§03
Three ways to work with me
02
Tools and resources.
Free diagnostic tools, playbooks and digital products drawn from real engagements. Start with the D2C Health Diagnostic: 10 minutes, no email.
→ Open the toolkit03
Insights.
Writing on operations, governance and investing in Vietnam's digital economy. Written from the practitioner's chair, not from industry reports.
→ Read Insights§04
The first step isn't a proposal.
It's a conversation.
45 minutes, free, no slides. You tell me what keeps you up at night; I ask questions. If I'm not the right fit, I'll say so and point you to someone better.