INSIGHTS

Written from the practitioner's chair.

I write about what I see building, investing and diagnosing companies in Vietnam's digital economy. No industry-report roundups, no rewritten news. Each piece is a pattern I've seen often enough to be worth writing down.

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No spam, no course funnel. Just writing, when I have something worth saying.

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§01

Essays

DIAGNOSIS

Why revenue isn't your problem.

The three symptoms founders bring most, and how to trace them back to the root cause at the governance layer.

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PATTERNS

What diagnosing 50 companies in two years taught me.

The patterns that repeat most, and one thing almost every company is missing.

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D2C

Vietnam D2C: when to worry about unit economics.

Warning thresholds by stage, with a free self-diagnostic.

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