ABOUT
I build companies. Then I fund other people's companies.
I'm Dong Nguyen Xuan. For twenty years I've built companies and funded other people's companies, in the same arena: Vietnam's digital economy.
Builder
Built Moore from zero into one of Vietnam's earliest performance media agencies. Co-founded Ecomobi and scaled it across four Southeast Asian markets. Backed Coolmate from day one until it became a household D2C brand. Ran Corporate Development at Funtap.
Investor
Over 100 deals have crossed my desk at VIC Partners and my personal angel portfolio. There's an investment decision on the table every week.
Not an ex-operator telling old stories. Someone still doing the work, every day.
Why Dong.vc exists
Across 2024-2025 I ran deep diagnostics on more than 50 companies, sat on 5-7 advisory boards at a time, and talked regularly with over 100 founders and CEOs. One pattern kept repeating: what a founder tells me is usually not their real problem. The real problem almost always sits one layer deeper. The governance layer.
Dong.vc is where I turned those twenty years of pattern recognition into a systematic way to diagnose: Đông Rùa Theory →
The path
Dong.vc
Turning twenty years of pattern recognition into a diagnostic method of my own.
Diagnostic practice
50+ deep diagnostics. 5-7 advisory boards at once. Over 100 founders in ongoing conversation.
Funtap
Head of Corporate Development. M&A and strategic deals across the digital ecosystem.
VIC Partners
Co-General Partner. 100+ deals reviewed, investment decisions every week.
Coolmate
Founding member, Senior Advisor to the board of a household D2C brand.
Ecomobi
Co-founder. Scaled across four Southeast Asian markets, still advising the board today.
Moore
Co-founder, built from zero into one of Vietnam's earliest performance media agencies.
The chairs I sit in
Not a résumé of old jobs. These are live sources of pattern recognition, shaping every diagnosis.
Dong.vc
Founder · since 2026
I lead every Diagnostic Phase directly.
Coolmate
Senior Advisor to the board · since 2019
Funtap
Head of Corporate Development · since 2022
Ecomobi
Co-founder, Senior Advisor · since 2015
VIC Partners
Co-General Partner · since 2020
Personal angel portfolio
Ongoing
Want to see how I work?
Here's how.
Structured engagements, exit gates, and I hold the work myself. No slides, no thick proposals.