INSIGHTS

Written from direct experience.

I write about what I see building, investing and diagnosing companies in Vietnam's digital economy. No industry-report roundups, no rewritten news. Each piece is a pattern I have seen often enough to be worth writing down.

§01

Essays

GAMING

Why a studio with a hit game still cannot raise

Studios look at the peak month, investors at what remains after the lifecycle. That gap kills deals, and the right instrument is often not an equity round.

Read the essay →

DIAGNOSIS

Why revenue is not your problem

The three symptoms founders bring most, and how to trace them back to the root cause at the governance layer.

Read the essay →

PATTERNS

What diagnosing 50 companies in two years taught me

The patterns that repeat most, and one thing almost every company is missing.

Read the essay →

D2C

Vietnam D2C: when to worry about unit economics

Warning thresholds by stage, with a free self-diagnostic.

Read the essay →
§02

New essays by email

No spam, no course funnel. Only when there is something worth sharing.