Dong.vc
§ OPERATING ADVISORY
An Operating Advisory Firm for Vietnam's digital economy founders.
Diagnose at the governance layer with Đông Rùa Theory. Accelerated by AI. Delivered by operators who are still operating.
An Operating Advisory Firm for Vietnam's digital economy founders.
Diagnose at the governance layer with Đông Rùa Theory. Accelerated by AI. Delivered by operators who are still operating.
Dong.vc diagnoses problems at the governance layer using Đông Rùa Theory — a framework developed across two decades of building and investing. AI accelerates our diagnosis. But the framework is ours, not borrowed.
We're not consultants. We're operators — we built Coolmate, Funtap, Ecomobi, Moore; we're still operating and investing today; we've paid the price to know what we know.
We don't advise on what we haven't done or haven't invested in. Every engagement starts with: do we actually have the authority to advise on this? If no, we refer.
No advice gets given before we understand the root cause. We invest unbilled diagnostic time to make sure we're solving the right problem. Solving the wrong problem costs you more than it costs us.
Every engagement begins with a Charter: the problem, success criteria in numbers, timeline, and exit gates at specific milestones. No one gets trapped.
Dong.vc doesn't try to do everything. AI, legal, finance, HR — vetted specialist partners are pulled in when an engagement needs them.
Vietnam's digital economy — and the O2O models where digital and physical converge. Across these verticals, we help founders diagnose what's actually breaking and design interventions that compound.
We come with questions — and we stay until you have the right answers.